Pricing Strategy Review

Pricing Strategy Consulting for Owner-Led Australian SMEs

Undercharging is the most common profit leak in small business. We review your costs, margins, customer mix and price architecture, then build a pricing structure — and a plan to move existing customers to it — without guesswork.

From $3,500 + GST. For a defined pricing, cash-flow, sales-pipeline or operational question. Scope confirmed at your free Fit Call.

Book a Free Fit Call See the full 360 Business Diagnostic
The symptoms

Busy, growing, winning work — and still not making money.

If revenue keeps rising while profit stays flat, pricing is usually the first place to look. Most owner-led businesses set prices years ago, copied competitors, or priced to win the work — and never rebuilt them as costs rose.

You win almost every quote

A very high quote-win rate usually means the market would pay more. Price is doing the selling that your value should be doing.

Margins shrink as you grow

Wages, supplier and freight costs rise every year. If prices do not move with them, growth quietly compounds the leak.

Discounting is the default

Sales discounts, mates rates and unscoped extras erode margin invoice by invoice — often without anyone measuring the total cost.

What you get

A pricing structure you can defend — and a plan to implement it.

The review is built on your real numbers, not theory. You leave with a documented margin baseline, a new price architecture, a repricing sequence for existing customers, and clear guardrails for quoting and discounting. If pricing turns out not to be the real constraint, we tell you that too — often the pricing symptom points to a cost and operations problem or a working capital problem instead.

Common questions

Questions owners ask before booking.

How do I know if my business is undercharging?

Common signals: you win almost every quote, customers rarely push back on price, revenue grows but net margin stays flat, and prices have not moved despite rising supplier, wage and freight costs. If two or more of these apply, pricing is worth reviewing.

Do you set the new prices for us?

We build the pricing structure with you — cost baselines, margin targets, price architecture by product or service line, and how to communicate changes to existing customers. You stay in control of the final numbers.

Will raising prices lose us customers?

Some customer loss is normal and often profitable. A structured review models the break-even: how many customers you could lose at a higher price before the change costs you money. In most SMEs the tolerance is far higher than owners expect.

Is this a standalone service or part of the diagnostic?

Both. Pricing can be reviewed on its own, and it is also one of the six dimensions assessed in the 360 Business Diagnostic when the constraint is not yet clear.

Eleonora Shapiro, founder of Margin & Co
Enquiry

Request a Pricing Review

Tell us what is happening inside your business and we will come back to you with the most useful next step.

This form is for owner-led businesses looking to improve profit, cash flow, pricing, sales visibility or operational performance.

  • Use the message box to briefly explain what is not working.
  • We will review the enquiry before recommending a call or next step.
  • Your information is treated confidentially.

Ready to stop undercharging?

Book a free Fit Call. We will discuss your business, your current constraints and whether the 360 Business Diagnostic is the right next step.

Book a Free Fit CallEmail Margin & Co