TRANSFORM
Business Advisory — Sydney, Australia

Your business is growing. Your profit isn’t.
We find out why.

We come on-site, look at the whole business — the numbers, the people, and how work actually gets done — and hand you a practical 90-day plan. Margin & Co helps owner-led retail, eCommerce and service businesses find profit leaks, operational bottlenecks and pricing problems through the 360 Business Diagnostic.

Book a Free Fit Call View the 360 Diagnostic
15+
Years building & transforming businesses
3×
Founder across two countries
2
Masters in accounting & commerce
What is really going on

The problem is never where it hurts.
So we look at everything.

A revenue problem is often a pricing problem. A cash flow problem is often a structure problem. A growth problem is often a people problem — and nobody inside the business can see it, because they are too close to it.

Most advisors assess one dimension, usually the numbers. We assess all six, on-site, and tell you what is actually happening.

Owners usually come to us when margins are slipping and the cause is not obvious, when growth has outpaced the structure underneath it, when incidents, complaints, or audit findings are mounting, or when they need to scale but are not sure the business is built to take it.

"The numbers look okay but something feels wrong."
Your instinct is correct more often than your reports. We find the structural and operational issues that do not show up in accounting data — but are costing you every single day.
"We are growing but the business is getting harder, not easier."
Growth without structure creates chaos. We assess whether your people, processes, and commercial model are built to scale — or just surviving the current load.
"I know what needs to change but I do not know where to start."
We give you a prioritised, sequenced 90-day action plan. Not a generic framework — a specific plan built for your business, your team, and your situation.
"Why not
just use AI?"

AI can only analyse the data you give it. The problems that cost you most are not in your data.

The warehouse manager double-handling every order for eight months. The pricing set when supplier costs were different. The top customer who is actually your least profitable. None of that is in a spreadsheet — so we go on-site and find it.

The 360 Business Diagnostic

Six dimensions. One on-site engagement.
A complete picture of your business.

Most diagnostics look at one thing — usually financials. The 360 Business Diagnostic assesses every dimension of your business simultaneously, because problems in one area almost always have their root cause in another. We come on-site, observe everything, talk to your people, and give you a complete picture of what is working, what is broken, and what needs to change first.

Coaching gives you a framework. The 360 Diagnostic gives you evidence from inside your actual business.

01
Financial
Where the money is going, why margins are under pressure, and what the numbers are not telling you.
02
People
Whether the right people are in the right roles, making the right decisions, in a culture that supports performance.
03
Structure
Whether the business is organised in a way that supports how it actually needs to work — and where the structure is creating friction.
04
Operations
How work actually moves through the business — where it flows, where it stops, and where time and money are being lost silently.
05
Commercial
Whether the revenue model, channels, customers, and market position are set up to generate sustainable, profitable growth.
06
Direction
Whether the business has a clear strategy, whether the owner's vision is translating into daily decisions, and whether the business is built to grow.
How the engagement works

Four steps from first conversation to your 90-day plan.

Step 01 — Fit Call
We understand your business
We learn your revenue model, team size, current challenges, and goals. We confirm whether the 360 Diagnostic is the right next step — and which tier fits your situation.
Step 02 — Pre-Visit Review
You send us the context
We send you a short checklist of what to provide. We review everything before we arrive, so we walk in informed and ready to begin — not discovering from scratch.
Step 03 — On-Site Assessment
We observe the whole business
We walk the operation, observe how work flows, and have structured conversations with your team across all six dimensions. Staff always know what is not working. We ask them.
Step 04 — The Report
You receive your complete picture
In consultation with you, a clear diagnosis of the key issues and a practical 90-day plan to address them — short-term priorities and longer-term recommendations for your consideration. We walk through everything together in a working session, and hand over so your team can carry it into business-as-usual.
What you receive

What you walk away with.
Six deliverables, every engagement.

01
360 Business Diagnostic Report
A written assessment across all six dimensions. Plain language, no jargon.
02
What to fix first, ranked by impact
Ranked by urgency and financial impact — what to fix first, and why.
03
Financial and operational findings
Where money goes, where margin leaks, and what your team told us that the reports do not show.
04
Commercial model assessment
Whether your model, channels, pricing, and customer mix are built for profitable growth.
05
90-day action plan
Specific, sequenced, owner-ready. Built for your business — not a generic framework.
06
90-minute strategy session
We walk through every finding, answer every question, and agree on next steps.
See it before you buy it

Most advisors describe their reports.
We publish one.

Read a complete sample 360 Diagnostic report — built around a fictional composite retailer — so you can judge exactly what you would receive before you ever book a call. No email required.

Read the Sample Report Download PDF
Pricing

Clear pricing.
Scope confirmed at your free Fit Call.

All engagements start from the prices below. Final scope depends on business size, number of sites, team complexity, and depth of analysis required — confirmed before any commitment is made.

Focused
Focused Commercial Reviews
from $3,500 + GST
Cash flow · pricing · sales pipeline · operations
For a defined pricing, cash-flow, sales-pipeline or operational question.
Includes
  • Review of the specific commercial area
  • Analysis of your actual business data
  • Written findings and recommendations
  • Clear next steps you can act on
Flagship
360 Business Diagnostic
from $7,500 + GST
All six dimensions · on-site · 90-day plan
For owner-led businesses where the underlying issue is unclear or crosses several parts of the organisation.
Includes
  • Pre-visit financial and operational review
  • On-site 360 assessment
  • All six dimensions assessed
  • Full written 360 diagnostic report
  • What to fix first, ranked by impact
  • 90-day action plan
  • 90-minute strategy session
Complex
Complex & Multi-Site Diagnostics
from $15,000 + GST
Multi-site · high growth · significant change
For larger SMEs, multi-site operations, or businesses preparing for significant change. Multi-day engagement with full organisational mapping.
Includes
  • Full pre-work analysis and stakeholder prep
  • Multi-day on-site assessment
  • Full team interviews across all levels
  • Complete 360 diagnostic report
  • Commercial and strategic roadmap
  • 90-day action plan
Implementation
90-Day Implementation Sprints
The diagnostic finds the cause. A sprint is hands-on execution of your transformation plan — working alongside your team, typically following a diagnostic. Scoped and priced after the diagnostic.
What to expect →
Ongoing
Ongoing Advisory
from $3,500 per month + GST
Monthly advisory, implementation tracking, and decision support to keep the plan moving after the diagnostic.
Investment is confirmed after your free Fit Call
Pricing depends on business size, number of sites, team complexity, revenue streams, and depth of analysis required. All of this is discussed during your free 30-minute Fit Call before any commitment is made.
Is this right for you?

We work with business owners who are
ready to see the truth and act on it.

This is for you if
✓
You have a business generating revenue with staff, operations, and real complexity
✓
You know something is not working but cannot see exactly what or where
✓
You want practical recommendations built for your specific situation — not generic advice
✓
You are willing to act on what you find, not just read about it
This is not for you if
✗
You are pre-revenue or have not yet started operating
✗
You only need bookkeeping, tax compliance, or financial reporting
✗
You want reassurance that everything is fine rather than an honest assessment
✗
You are not willing to share financial information or be transparent about the business
Who we work with

Three types of business owner.
You will know immediately if you are one.

🛒
eCommerce Founders
You have built a product business that sells. Revenue is real. But margins are unpredictable, operations are straining, the team is stretched, and you are not sure which parts of the business are actually working. We assess everything — not just the numbers.
🏪
Retail & Service SMEs
You run a real business with staff, complexity, and history. Growth has happened but the business is getting harder to manage. Something in the people, the structure, or the commercial model needs to change. We find it and help you fix it.
🌎
Latin American Business Owners
Building and transforming a business in Australia while navigating a different commercial environment is hard. We advise fully in Spanish and understand the specific challenges of operating between two very different business cultures — because we have lived them.
Selected client work

Built from real commercial experience.
Not consulting theory.

The work behind the method spans founder-led businesses, eCommerce, import/export, B2B services, retail technology, and ASX-listed commercial leadership.

Current engagement · Family-owned practice · Sydney · 2020–present
Architecture Practice — Commercial Advisory & Cash Flow Transformation
Cash flow Invoicing Operations Commercial strategy
The situation

An established Sydney architecture practice needed clearer commercial structure, stronger cash-flow discipline, and better visibility over how operational decisions were affecting performance.

The work

Ongoing advisory: invoicing structure review, cash-flow visibility, operational inefficiency identification, business development support, and strategic growth advice.

The outcome

Clearer commercial visibility, stronger decision-making, and a structured approach to operations, invoicing, and growth.

Disclosure: this practice is owned by Eleonora's husband — presented transparently as part of her track record.

ASX-listed company · National role · 2019–2020
Spectur Ltd (ASX: SP3) — Sales & Commercial Infrastructure
Sales systems Pipeline CRM Revenue visibility
The situation

An ASX-listed security technology company where sales ran on individual effort — no shared system showed what deals were in play, what was likely to close, or what revenue was coming.

The work

As National Sales & Marketing Manager, built the company's first real sales system from scratch: a CRM the team actually used, a pipeline the business could see and forecast from, and multiple sales channels working together.

The recognition

Within months, performance was recognised with a salary increase — direct acknowledgement from company leadership of the impact of the systems introduced.

Founder experience · Two countries · 2007–2019
Founder-Led Builds — Commercial, eCommerce & Import/Export
Pricing Supply chain Fulfilment Commercial model
The background

Before advising owners, Eleonora built businesses herself across commercial security systems, eCommerce, and international import/export.

What was built

Suez Technology (security systems, Sydney), Fashion Fever (eCommerce, DTC), and Importadora ITP (import-export, Buenos Aires) — pricing, suppliers, operations, fulfilment, and commercial models, all from zero.

Why it matters

This founder experience is central to the method. The advisory is grounded in the real work of building and transforming businesses — not theoretical frameworks.

After the diagnostic

The diagnostic finds what needs to change.
Advisory is how you actually change it.

Most business owners who go through the 360 Diagnostic discover that fixing the business takes sustained focus across several areas at once. A 90-day plan is essential. But executing it while running a business is where most owners struggle.

That is where ongoing advisory comes in. We work with you month by month — keeping the plan on track, solving problems as they come up, and continuing to improve the business as it changes.

Ongoing advisory starts from $3,500 per month + GST. Exact scope is confirmed after the 360 Diagnostic, based on what your business needs and what we found.

Core Advisory
Monthly advisory sessions, implementation tracking, financial oversight, decision support by email and voice notes, and quarterly direction review.
Growth Partnership
Everything in Core Advisory, plus commercial strategy, how you price and sell, go-to-market planning, team and structure development, and strategic direction.
Premium Advisory Partner
For businesses above $1M–$2M revenue requiring deep, sustained change across all six dimensions. Weekly advisory, board-level input, and full commercial partnership.
Project-based engagements
Pricing strategy, go-to-market roadmap, operational redesign, commercial model restructure. Scope and investment confirmed after the Fit Call.
Eleonora Shapiro, founder of Margin & Co, business advisor in Sydney
Who is behind Margin & Co
Eleonora
Shapiro
Founder — Business Advisor
"I do not advise from a desk. I go inside the business, talk to the people, watch how it works, and tell you what is actually happening — not what you hoped was happening."
ARA "Omnichannel: How Retail Analytics Can Help" — 2017
ARA "Using New Technology to Generate ROI" — 2017
The advisor who actually shows up. Hands-on advisory to a Sydney architecture practice since 2020 — restructuring cash flow, fixing operations, and advising on growth from the inside.
Built commercial systems inside an ASX-listed company. As National Sales & Marketing Manager at Spectur Ltd (ASX: SP3), built pipeline metrics, LTV modelling, and AI-driven CRM from scratch.
Three businesses built from zero. Suez Technology (security systems, Sydney), Fashion Fever (eCommerce, DTC), and Importadora ITP (import-export, Buenos Aires) — model, operations, pricing, and supply chain for each.
The financial foundation to back it up. Master of Professional Accounting (Macquarie), Master of Commerce (Charles Sturt), Bachelor of International Business. CPA in progress.
Bilingual EN / ES. Native Spanish speaker. Advisory delivered fully in Spanish for Latin American owners in Australia — built on lived experience between two business cultures.
Why this is different. Most advisors assess one dimension. I assess all six — on-site, with your people. You cannot transform a living system from the outside.

¿Prefieres hablar en español?

Asesoría de transformación empresarial bilingüe para dueños de negocios latinoamericanos en Australia. Entendemos tu mercado, tu cultura, y los desafíos específicos de transformar un negocio entre dos entornos comerciales muy distintos.

Reservar llamada en español
Confidentiality

Your information stays inside this engagement.

Inviting an advisor inside your business requires trust. Financials, pricing, supplier information, team conversations, operational details, and commercial information are treated confidentially. A mutual NDA can be arranged before sensitive information is shared.

Professional boundaries

What we do — and what we do not do.

Margin & Co provides commercial advisory, diagnostic, management reporting, pricing, operational, and decision-support services. We do not provide tax agent services, BAS agent services, audit services, legal advice, HR/industrial relations advice, or financial product advice.

Frequently asked questions

Questions business owners usually ask before booking a Fit Call.

What is the 360 Business Diagnostic?

The 360 Business Diagnostic is an on-site business assessment across six dimensions: financial, people, structure, operations, commercial model and direction. It identifies what is holding the business back and produces a practical 90-day action plan.

Who is Margin & Co for?

Margin & Co works with owner-led retail, eCommerce and service SMEs in Australia, especially businesses that are growing but becoming harder to manage.

Is Margin & Co a bookkeeping, tax or BAS service?

No. Margin & Co provides business advisory and commercial decision-support. We do not provide tax agent, BAS agent, audit, legal, HR or financial product advice.

Do you work with Spanish-speaking business owners?

Yes. Margin & Co can advise Latin American and Spanish-speaking business owners in Spanish and English.

Enquiry

Request a Profit Leak Diagnosis

Tell us what is happening inside your business and we will come back to you with the most useful next step.

This form is for owner-led businesses looking to improve profit, cash flow, pricing, sales visibility or operational performance.

  • Use the message box to briefly explain what is not working.
  • We will review the enquiry before recommending a call or next step.
  • Your information is treated confidentially.

Find out what is really holding
your business back.

Book a free 30-minute Fit Call. We will tell you honestly whether the 360 Diagnostic is right for your business — and what it would uncover.

Book a Free Fit Call Call 0468 775 653
Based in Sydney, Australia — serving clients nationally and remotely